
The choice to support DOTM is a bit interesting considering Paramount's Hugo (with 11 nominations total) is competing against TF3 in all three categories. Deadline theorizes the move is in part a show of support to Michael Bay, Steven Spielberg and the movie's other producers. From Deadline:
Although the individual peer groups made the nominations, everyone in the Academy gets to vote for the final award. ”As you know the Academy is comprised of many branches representing the various disciplines in the filmmaking arena. Because not everyone may be an expert in sound or visual effects, we hope that this spot will encourage voters to carefully consider their choices and take into consideration the craftsmanship of each category when voting,” the spokesman said. “This is the culmination of years of hard work creating cinematic sounds and images that are now iconic — we wanted a form of Academy outreach that did that work justice and we simply felt that to see and hear it was very important.”Read More »